A Vitally Publication

From Trial to Champion

An analytics-driven guide to trial, subscription, and customer success for B2B SaaS startups

From founders to revenue & Customer Success leaders, join our community focused on building a data-backed, successful customer base.

Jan 09 2019

Startup Customer Success: A playbook to early Customer Success for B2B SaaS

Part 1: Setting your product up for success

In part 1 of our series on addressing Customer Success at high-growth B2B SaaS startups, we'll dig into ways to setup your product for success with your customers. Let's dig in!

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Net churn & trial KPIs
Dec 18 2018

3 advanced KPIs that help B2B SaaS startups take their growth to the next level

B2B SaaS startups with a self-service model need to optimize KPIs from the quantity and quality of new trials to their 'net churn'. Let's dig into these KPIs & why it's important to track them.